Under the Universal Music Group umbrella, the Insights division aids marketing and advertising efforts for all of the affiliated labels. As digital marketing has grown, the global responsibility of the department now requires a unique mark so that it can quickly be identified from other marketing materials sent internally. 

A Rebrand And Guerilla Tactics Yield Results.


In conjunction with the marketing team at The Louvet Group, my job was to develop a rebrand of their logo and web content while reconceptualizing some of their guerilla marketing collateral.


Ritzy Yet Modern.

Roman Novian is one of the top Real Estate Agents in Waco, Texas. When he contacted me to help brand his name he had a single direction: keep the logo conservative and elegant but sneak in a hint of modern edginess.