SOLD on Bold Summer Splashes / Sold Design Lab Reinvents the Denim Look

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Juxtaposition will be commanding your attention this season as SOLD Design Lab adds its whimsical prints and patterns to its summer denim line. From a pastel explosion to neon detailing, the Los Angeles-based denimoligists take a fearless approach at eye-popping concepts by combining basic yet complex designs to your summer favorites.

 

For summer 2013, SOLD focuses on large off-the-wall designs, high-waisted skinny jeans, and globally-inspired embroidery. Each piece is artfully made, ensuring that the SOLD woman feels empowered and comfortable. Soft yet strong. Flowing yet fierce.

 

Here are a few standout pieces perfect for a night out on the town:

{C}    Leave your sunglasses at home? The sunglass soho skinny jean comes outfitted with colorful sunglasses dancing up and down the legs; perfect for an afternoon picnic. (Style AZ529120DM-B57. Available in sizes 24-31. Suggested Retail Price $188.)

 

{C}    Got the urge to spend a day walking downtown? Low-riding, light-washed skinny jeans protruding with high-rise skyscrapers are a perfect compliment to your urban fashionista persona. (Style A77437. Available in sizes 24-31. Suggested Retail Price $188.)

 

{C}    What would summer be without a pina colada on the beach? Time to get the lounger ready as you showcase your new palm tree printed pants. Soak up some sun and become one with nature. (Style AR629120DM-G15. Available in sizes 24-31. Suggested Retail Price $188.)

 

Pair any of your new favorite denim styles with a solid-colored blouse or fitted cropped top. For a more dressed up approach, heels and a basic tank add a real kick. 

SOLD is available online at www.solddesignlab.com as well as in in fine department stores and specialty boutiques across the U.S., including Fred Segal Santa Monica, E Street Denim, Scoop NYC, American Rag, Kitson, Bloomingdale’s and Dillard’s.  

 

For more information, samples, or lookbooks please contact sylva@kipmorrison.com or 310.274.6726.