Bricks Gone Digital

UI Components

Color Palettes 

Keeping true to the nostalgia of the brand, a large color palette was selected for consistency across the eCommerce experience. All colors were based on the iconic visuals located in the Lego brand retail stores across the country.

 

Responsive Design

With the jump in traffic on mobile and tablet, creating a site that was fully responsive was a key point in all design decisions.


UX Components

Wireframes

Given Lego's global operation and large amount of key stakeholders, it was imperative to create easy-to-read wireframes that allowed a glimpse into key marketing message positioning, user journeys and the overall experience. Once approved, the wireframes were used as the primary source of information to support visual design.

The Brand Overhaul

As the interim Creative Director for this luxury menswear brand, I lead a complete redesign of the company's brand identity, including fonts, color palette, a new logo, email templates and better web practices.

 As the Art Director, I built an in-house photography studio, hired a full time photographer to assist with the growing marketing demands and developed the photography brand standards.

The concept behind the redesign stemmed from combining the old-world practices of partnering international mills and factories while targeting the modern, urbane man who is looking for superior quality and a functional wardrobe that takes him from the boardroom to happy hour.

www.boga.com


The SS & FW LookBooks

To assist the wholesale and retail teams in their daily goals, a plan was devised to knock out a LookBook for each season's line. With market and trunk show dates approaching, a strict schedule was created to achieve our tight deadline of completion in just under a month. Once completed, the LookBooks were then optimized for viewing on the iPad as well as sent off to print for use as leave-behinds. 


The Details

Once the brand narrowed its target consumer focus down to a segment labeled The Rising Cosmopolitan, the brand imagery finally began to take shape and develop a cohesive style.

 
 

Neulasta OBI DC App

Revolutionizing the way patients access vital, life saving information.

 

Minimal UI Design

A simple and sleek design was chosen to allow for ease of use for all patients and caregivers. The intuitive experience allows for the user to access the information they need in the smallest amount of time. 


User Journeys

The process of getting a medical app approved through legal departments can be extremely rigorous. Detailed user flows, gestures and journeys were required to begin creating the UI. Throughout the process, these documents were updated to ensure each proper departments had all of the required documentation before being uploaded into Google Play and the App Store.

Olaplex

A Beauty Industry Innovator.

Web Design with a Social Influence

Olaplex became an overnight haircare phenomenon after it's launch on social media. Known as "liquid gold" by its many hair industry fanatics, the product was voted "Most Innovative Hair Launch" by Refinery29.com.


Inspired Color Palette

Modern yet Classic. Contemporary yet Elegant. 


The Beauty of Business Cards

A minimal design curated from textures, textiles and a touch of metal that pays homage to the disruption Olaplex has brought to the hair industry.